Mailchimp

Key features

• Drag-and-drop campaign editor with the deepest template library in the category
• Customer Journey Builder automations on paid plans
• Landing pages and signup forms, including on the free plan
• 300+ integrations — ecommerce, CRMs, social, and analytics
• Predictive analytics and AI content assistance on higher tiers
• Reporting and A/B testing that scale up with plan level

Pricing

As of July 2026 (verify current pricing on Mailchimp's pricing page):

• Free — 250 contacts, 500 sends/month (250/day cap), no automation or scheduling
• Essentials — from $13/month
• Standard — from $20/month

Both paid figures are 12-month introductory rates that step up at renewal, and they scale with contact count. One billing gotcha worth knowing: Mailchimp counts subscribed, unsubscribed, and non-subscribed contacts toward your total unless you archive them — per Mailchimp's own pricing policy.

Pros and cons

Pros

• The ecosystem: any freelancer, agency, or app you'll ever work with knows Mailchimp
• Polished editor and strong reporting on paid tiers
• Landing pages and forms included at every level

Cons

• The free plan no longer does a real job — no automation, no scheduling, 250 contacts
• Unsubscribed contacts count toward your bill unless archived
• The priciest entry tier among the classic email platforms

Who should use Mailchimp?

Mailchimp fits a small business that values familiarity and breadth: you'll never struggle to find a template, an integration, or a contractor who knows the tool. If you're starting from zero and want a genuinely useful free tier, or you send occasionally to a big list, a rival like Brevo will stretch further per dollar.

Ratings, for context: 4.3/5 on G2 (12,100+ reviews) and 4.5/5 on Capterra — as of July 2026.

FAQs