Marketing
Google Ads Copy Generator
Generate responsive search ad assets — 10 headlines under 30 characters and 4 descriptions under 90 — with your keywords worked in. Free, no signup.
AI-generated — always review before you use it. We don't store your inputs or results.
✳ Free · No signup · Runs in your browser — we never store your numbers
Small business guide
What this tool helps you do
Use this free Google Ads copy generator to draft a complete responsive search ad in one pass: ten headlines under 30 characters each and four descriptions under 90 characters each, with your target keywords worked in naturally. It is built for small business owners writing their own search ads who stare at fifteen empty headline boxes in the Ads editor and do not know where to start.
The headlines come in mixed angles — keyword-matched, benefit-led, offer-led, trust-building — because Google assembles your ad by mixing and matching assets, and a set of ten near-identical headlines gives it nothing to work with. Everything the tool produces is a draft: verify the character counts in the Google Ads editor and check every claim before you spend money on it.
How to use this tool
- 1
Describe your product or service in a sentence — what you sell and to whom.
- 2
Optionally add the target keywords you are bidding on, so they appear in the headlines Google matches against searches.
- 3
Optionally add your offer or differentiator — free estimates, 24/7 service, price match — so some assets lead with it.
- 4
Click generate and review the ten headlines and four descriptions.
- 5
Paste your favorites into the responsive search ad editor and confirm each one fits before saving.
Examples
Plumber bidding on emergency keywords
A plumbing company wants a responsive search ad for emergency call-outs.
Inputs
- Product / service: 24/7 emergency plumbing for homes in Austin
- Target keywords: emergency plumber austin, 24 hour plumber
- Offer / differentiator: Arrival within 60 minutes, upfront pricing
Result
Ten headlines mixing the keyword ("Emergency Plumber Austin"), the differentiator ("At Your Door in 60 Min," "Upfront Pricing, No Surprises"), and trust angles ("Licensed Local Plumbers"), plus four descriptions that pair the urgency with the guarantee.
When someone searches "emergency plumber," the headline that repeats their exact words earns the click — but Google needs the benefit and trust headlines too, to build the strongest combination for each searcher.
Online course with a launch discount
A bookkeeping coach is running search ads for her course for salon owners.
Inputs
- Product / service: Online bookkeeping course for salon and spa owners
- Target keywords: bookkeeping course, salon bookkeeping
- Offer / differentiator: $50 off launch price this month
Result
Headlines splitting across the keyword ("Salon Bookkeeping Course"), the niche promise ("Books Done in 2 Hrs/Week"), and the offer ("Save $50 at Launch"), with descriptions that expand on who the course is for and what it covers in under 90 characters each.
The niche is the differentiator here. Generic "learn bookkeeping" headlines compete with everyone; "for salon owners" filters clicks down to the people who will actually buy.
Key terms
Responsive search ad (RSA)
Google's standard search ad format: you supply up to 15 headlines and 4 descriptions, and Google automatically tests combinations to show the best-performing mix for each search.
Headline
A short asset of up to 30 characters. Google shows up to three at a time, assembled from your pool, so each headline needs to stand alone.
Pinning
Locking an asset to a fixed position so it always shows there (for example, your brand name pinned to headline 1). Useful for compliance or branding, but it limits the combinations Google can test.
How to interpret the result
Variety is the whole strategy
Google does not show your ten headlines together — it picks two or three per impression and learns which combinations win. Ten rephrasings of the same benefit waste nine slots. Keep the spread the generator gives you: keyword matches for relevance, benefits for persuasion, the offer for action, and trust signals for hesitant searchers.
Check the counts, then check the claims
The tool aims under 30 and 90 characters, but the Google Ads editor is the final referee — it counts every character and will flag anything over as you type. While you are in there, verify each claim: if a headline says "Free Estimates" and you charge for them, the click costs you money and the visitor leaves annoyed.
Common mistakes
- Filling all fifteen headline slots with variations of one message, which gives Google's mixing algorithm nothing to learn from.
- Leaving the target keyword out of every headline, so the ad looks less relevant next to competitors who echo the search.
- Pinning most assets to fixed positions "to control the ad," which quietly disables the testing RSAs exist for.
- Writing headlines that only make sense in a specific order — Google can show them in any combination.
- Pasting generated copy straight into a live campaign without verifying character counts and claims in the Ads editor first.
Frequently asked questions
Is this Google Ads copy generator really free?+
Yes — free, no signup, no credit card. We rate-limit heavy use to keep it free for everyone.
Do you store my business details or the generated copy?+
No. Your input goes to the AI model to generate the headlines and descriptions, and the results are shown to you — we don't save either.
What are the character limits for responsive search ads?+
Headlines are capped at 30 characters and descriptions at 90. This tool writes inside those limits, but character counting can differ at the edges, so always confirm in the Google Ads editor before publishing — it shows a live count per field.
Why does it generate 10 headlines instead of 3?+
Because Google assembles responsive search ads by mixing and matching your assets per search. More distinct headlines means more combinations to test and better odds of a high ad strength rating. You can supply up to 15; ten strong, varied ones beat fifteen redundant ones.
Should I pin my headlines?+
Only when you must — for example, a required disclaimer or your brand name in position 1. Every pin removes combinations Google can test, which usually costs performance. Start unpinned and add pins only for a specific reason.
Can I use this copy for other ad platforms?+
The headlines work anywhere short copy fits, but the 30/90 limits are specific to Google responsive search ads. Bing (Microsoft Advertising) uses the same format, so the assets usually port over directly.