Constant Contact

Key features

• Drag-and-drop campaigns with a large template library and AI content generation
• SMS marketing (US and, since June 2026, Australia) with dynamic-segment targeting added in March 2026
• Event management — invitations, registrations, and tracking, a genuine differentiator
• Social posting, scheduling, and ads from the same dashboard
• Automation flows (about 3 on Standard; unlimited on Premium) with resend-to-non-openers
• Landing pages and signup forms

Pricing

As of July 2026, figures consistently reported by third-party pricing guides (Constant Contact's own pricing page blocks automated checks — confirm current numbers on constantcontact.com/pricing):

• Lite — ~$12/month at 500 contacts
• Standard — ~$35/month at 500 contacts
• Premium — ~$80/month at 500 contacts

Prices scale with contact count (roughly $110/month Standard at 5,000 contacts). Annual prepay saves up to 15%, nonprofits up to 30%. No free plan.

Pros and cons

Pros

• Genuinely easy for non-marketers; phone support is part of the pitch
• Events + email + SMS in one tool suits local businesses and nonprofits
• Nonprofit discounts are meaningful

Cons

• No free plan, and the trial terms have shifted over time
• Automation is shallow until the Premium tier
• Per-contact pricing climbs steeply as lists grow

Who should use Constant Contact?

The classic Constant Contact customer runs a restaurant, a retail shop, a class studio, or a nonprofit: they send a newsletter, promote events, and occasionally text customers — and they'd rather call support than read documentation. Power users who want deep segmentation and journeys will hit the ceiling and should look at ActiveCampaign or GetResponse instead.

Rating, for context: 4.3/5 on Capterra (2,800+ reviews) — as of July 2026.

FAQs