Tulu

Key features

• Unified data — media, search, analytics, and CRM (plus offline spend) in one reconciled view
• Plain-English answers — ask in the app or over WhatsApp; no SQL or report-building
• Proactive alerts — flagged when spend, pacing, or CPC moves, not a stream of dashboards to check
• Attribution — ties marketing spend to revenue so finance, sales, and marketing read the same numbers
• Zero-maintenance setup — no UTMs, rules, or formulas to configure
• EU hosting and GDPR compliance — hosted in the EU

Pricing

Read from Tulu's pricing page in October 2026 (verify current). Tiers are sized to monthly ad spend, not seats:

There's a 14-day free trial with no card required, and the site advertises early-access pricing locked for 12 months post-launch.

Pros and cons

Pros

• Pricing tied to ad spend is predictable and scales with the business
• WhatsApp access means answers where you already work, not another dashboard to open
• Deliberately SMB-focused, with a 20-minute onboarding claim and no data team required

Cons

• HubSpot-centric — check your CRM and data sources integrate before committing
• EU-first orientation; non-EU buyers should confirm data residency and currency
• New product with launch-week evidence only; no third-party review history yet

Who should use Tulu?

Tulu fits a small marketing team or founder running paid ads (a few thousand euros a month up) who wants one trusted number for "what produced revenue" and answers on their phone instead of a spreadsheet. It's less useful if you already have a BI tool or agency doing attribution, or if your spend is under the Starter tier's relevance threshold. Given it's a new launch, use the 14-day trial to confirm your specific stack connects cleanly.

Its 170-point, 39-comment launch is launch-day community interest, not a review score — as of October 2026 it has no G2/Capterra history yet.

FAQs