SEO Software
Notra
Notra is a generative-engine optimization (GEO) tool that asks ChatGPT, Claude, Gemini, and Perplexity the questions your buyers actually ask, then shows whether you appear, who appears instead, and how to fix it. Where a classic SEO tool tracks blue links, Notra samples model answers and turns the gaps into a content plan.
It launched on Product Hunt on October 27, 2026 at #6 of the day with 149 points and 21 comments — its fourth launch, with the product itself dating to early 2026 and holding a 5.0 across three PH reviews. The team (fmerian, Dominik Koch, Jan Burzinski) is named on the listing.
The non-obvious design decision is how it counts things. One "AI answer" is one prompt answered by one model in one scan, and every plan is sized by that unit, so cost scales with how many engines and prompts you track. It also splits traffic into whether an AI *fetched* your page, *cited* it, or a human *clicked through* — three very different signals most GEO dashboards blur together.
- Website
- usenotra.com
- Category
- SEO Software
- Pricing
- Free plan + paid tiers
- Starts at
- Free plan; Starter $100/month
- Best for
- Founders and content teams tracking where AI engines mention them and planning content to close gaps.
- Profile updated
- October 29, 2026
Independent profile — no affiliate links or sponsored placement.
Key features
- Multi-engine answer tracking — ChatGPT, Claude, Gemini, and Perplexity with web search, plus Google AI Overview and coding agents; other models run without search
- Mention rate and share of voice — who gets recommended when you don't, per prompt, language, and engine
- AI traffic attribution — 66 known AI agents sorted by what they were doing (indexing, answering, or a human clicking through)
- Content gaps — questions where engines answer but you don't, ranked by how winnable they look
- Built-in writer — briefs and drafts a guide, listicle, or comparison from your brand, sitemap, and competitors
- Zero data retention option — scans only run on providers that offer ZDR (adds 20% on paid plans)
Pricing
Read from Notra's pricing page in October 2026 (verify current):
| Plan | Price | AI answers / mo | AI traffic events / mo |
|---|---|---|---|
| Free | $0 | — | 1M (agent feedback included) |
| Starter | $100/mo ($1,000/yr) | 2,000 | 5M |
| Growth | $250/mo ($2,500/yr) | 6,000 | 15M |
| Scale | $550/mo ($5,500/yr) | 12,000 | 30M |
| Enterprise | Custom | Unlimited | Unlimited |
Free covers AI traffic analytics and agent feedback only. Paid tiers add prompt tracking, the writer, and image generations (8/20/45 per month). Zero data retention adds 20% on Starter through Scale.
Pros and cons
Pros
- Free tier actually covers AI traffic attribution, so you can measure agent visits before paying
- Traffic, citations, and human referrals are reported separately — clearer than competitors that conflate them
- The writer closes the "I see the gap, now what" loop with briefs and drafts
Cons
- Pricing scales on AI answers, which is a real learning curve if you've never budgeted for GEO before
- Starter is a single project; multi-brand teams jump to Growth or Scale quickly
- Newer product with a small review base (three PH reviews) and no G2/Capterra footprint yet
Who should use Notra?
Notra fits a founder or one-person content team that suspects they're invisible inside AI answers and wants both the measurement and a queue of content to write. The free tier is a sensible starting point; Starter ($100/mo) is the practical floor once you want prompt tracking and drafts. Agencies tracking several brands will land on Growth or Scale. It's complementary to classic SEO tools like Ahrefs or Semrush — Notra doesn't crawl your site, and it won't replace rank tracking.
The 149-point, 21-comment launch is launch-day interest, not a review score; its only public rating is 5.0 across three Product Hunt reviews as of October 2026.
FAQs
Which AI engines does Notra track?+
ChatGPT, Claude, Gemini, and Perplexity with web search, plus Google AI Overview and coding agents that research live. Models from Moonshot, Z.AI, DeepSeek, Meta, and Grok run without web search. You choose which run per project.
Is Notra free?+
There is a free plan covering AI traffic analytics and agent feedback up to 1M events a month. Prompt tracking, the writer, and content generation start on the $100/month Starter plan.
How is Notra priced?+
Plans are sized by "AI answers" tracked per month — one prompt answered by one model in one scan. Starter covers 2,000 answers for $100/month, Growth 6,000 for $250, and Scale 12,000 for $550.
Notra or Visiby?+
Both sample AI answers; Notra's pricing scales on answer volume and includes a writer, while Visiby tiers by prompts and projects and adds weekly action plans. Notra's free tier is the more generous way to start measuring.
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