Semrush

Key features

• Keyword research, position tracking, competitor domains, and backlink analysis
• Technical site audits and on-page recommendations
• Content topic research, briefs, optimization, and brand-voice generation
• Advertising research and competitive campaign intelligence
• Social publishing, analytics, and broader marketing workflow options
• Brand and AI-search visibility monitoring in current product packages
• Scheduled reports, external data integrations, and white-label options
• Agency directory and lead-generation add-ons

Pricing

Read from Semrush's current pricing material in August 2026 (verify the exact checkout package):

• Free access — $0: limited searches, reports, projects, and trials depending on toolkit. It is useful for evaluation, not sustained client work.
• SEO plan — about $139/month list: the current entry point cited by Semrush-connected vendor material and SBT's August research; higher limits and agency-oriented tiers cost more.
• Content Toolkit Base — $60/month billed annually: topic ideas, briefs, AI/SEO optimization, brand voice, and up to five SEO content boosts each month.
• Additional Content Toolkit user — $20/month.
• Lead Generation add-on — $90/month: agency profile and marketing badge.
• Base Report — $10/month; Pro Report — $20/month: scheduling, external integrations, branding, white-labeling, and AI summaries vary by tier.
• Enterprise — quote-based: negotiated data, AI visibility, reporting, and support.

Semrush offers monthly and annual billing for relevant products and lets users change or cancel plans unless custom terms apply. Because the product catalog changes, confirm which database limits and toolkits are included rather than assuming a feature shown on Semrush.com belongs to one subscription.

Pros and cons

Pros

• Broad enough to consolidate multiple marketing subscriptions
• Strong agency fit through reporting, projects, and client-facing add-ons
• Covers traditional search, content workflows, and emerging AI visibility

Cons

• Toolkit and add-on packaging makes comparison and budgeting difficult
• Overkill for a founder who only needs a site audit and basic keyword list
• Extra users, reports, and specialist products can raise the total quickly

Who should use Semrush?

Semrush makes the most sense for a small agency or serious in-house operator who will use several parts of the suite every week. Map the actual workflow—research, audits, content briefs, tracking, and reports—then price only the required packages.

Choose Ahrefs when backlink and content research are the center of the job. Choose CrawlRaven when you mainly want a prioritized plan from your own GSC and GA4 data. Semrush is established software, but plan names and inclusions move often enough that every buying decision should start on the current pricing page.

FAQs