Plausible Analytics

Key features

• Cookieless, privacy-friendly tracking with no personal data and no cross-site or cross-device identifiers
• One-page dashboard: visitors, pageviews, bounce rate, visit duration, sources, locations, devices, and top pages
• Goals and custom events for sign-ups, purchases, and form submissions
• Google Analytics import, so historical numbers move with you
• Email and Slack reports, saved segments, and annotations for launches or outages
• Funnels, ecommerce revenue attribution, and a consolidated multi-site view on the Business plan
• Shared links and embedded dashboards for clients (Growth and above)
• Lightweight script — Plausible says it is 54 times smaller than Google Analytics' — and EU-only data processing

Pricing

Read from Plausible's pricing page on 12 November 2026 (verify current):

• Starter — $9/month for up to 10,000 monthly pageviews and one site. Includes the full dashboard, goals/events, GA import, segments, annotations, and email/Slack reports.
• Growth — $14/month for up to 10,000 pageviews, three sites, and three team members, adding team management, shared links, and embedded dashboards.
• Business — $19/month for up to 10,000 pageviews, ten sites, ten team members, custom properties, the Stats API, ecommerce revenue attribution, funnels, user journeys, and consolidated views.
• Enterprise — custom pricing for 10+ sites, SSO, managed proxy, scheduled raw data exports, and priority support.

Plans are priced by monthly pageviews, not by seats or events. A 30-day free trial requires no credit card; annual billing gives two months free. Higher traffic tiers are selected on the same page, up to 10M+ pageviews.

Pros and cons

Pros

• No cookie banner needed, which removes a conversion-killing popup and a compliance chore
• Fast to understand: most owners can read the dashboard without training
• Bootstrapped since 2018 with a public roadmap and open-source code — low vendor risk
• GA import makes switching less painful than it looks

Cons

• No session recordings, heatmaps, or scroll maps — you cannot watch a visitor struggle
• Funnels, revenue attribution, and the API sit on Business, not the entry plan
• No free plan; the 30-day trial is the only way to test with real traffic
• Less granular than GA4 for paid-media attribution and audience building

Who should use Plausible?

Plausible suits a solo owner, freelancer, or small agency running a handful of content or ecommerce sites who wants the weekly numbers without a consent banner and without hiring an analyst. It is also a good client-reporting tool: shared links and embedded dashboards mean you can hand a business owner a URL instead of a PDF.

Stay with Google Analytics if you depend on its ad integrations, audience exports, or BigQuery. Choose a session-replay tool such as Convertlyft or Microsoft Clarity if the question is "why don't visitors buy" rather than "how many arrived."

Evidence, for context: Plausible's own site states it has over 22,000 paying customers and is a self-funded team of 11 (read November 2026). We did not read a G2 or Capterra rating this run, so treat those numbers as vendor claims.

FAQs